Business Improvement District

Board Overview

The Business Improvement District (also known as the BID) is made up of 7 businesses and property owners within the defined Business District on Silver Spring Drive as well as two residents from the community. The BID Board meets once a month to review issues in the district regarding public relations, advertising, special events, aesthetics, training, and other activities designed to improve the district. The BID began in 2009 and is funded through assessments on property owners within the Business District. BID Board members are recommended by the Village President and approved by the Village Board.

Merchants of Whitefish Bay

The Business Improvement District operates the "Merchants of Whitefish Bay" webpage. The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.

Typical Meeting Time and Location

  • 8:30 a.m.
  • 1st Friday of the month 
  • Whitefish Bay Village Hall

Agendas and Minutes


Agendas are typically available several days prior the meeting. At a minimum, agendas are posted within the time-frames required by Wisconsin's Open Meetings Law.  Minutes are available following approval by the Business Improvement District. Agendas and minutes can be obtained by contacting the BID Executive Director.

Executive Director

Lexie Deblitz is the Executive Director of the Business Improvement District.  She can be reached at  


Charlie Stalle, Chairperson,
Term Expires: 2025

Jamie Lynn Fritsch, Member
Term Expires: 2025

Jon Sagrillo, Treasurer,
Term Expires: 2024

Rahim Keval, Member
Term Expires: 2024

Ted Balistreri, Resident Member,
Term Expires: 2026

Kevin Schuk, Member,
Term Expires: 2025

Stephen Vebber, Resident Member
Term Expires: 2026

Joy Vertz, Member
Term Expires: 2026

Jeff Commer, Member,
Term Expires: 2024

Individuals are nominated by the Village President and appointment is subject to confirmation by the Village Board. Term length is 3 years (1 year for alternates) and terms expire on April 30th of the applicable year.  Per current practice, the Village President offers existing members in good standing the opportunity to be nominated for subsequent reappointment(s).